Italian Gymnast's Cheese Sponsorship Is Making Olympics Fans Melt
HuffPost
Sports enthusiasts loved learning Giorgia Villa was once the face of one of Italy's finest foods.
Italian gymnast Giorgia Villa clearly has unparalleled taste in sponsorships.
Though most Olympians are lucky if they get to promote sports drinks or athletic gear, Villa was once the face of one of her nation’s greatest treasures: Parmigiano-Reggiano cheese.
After helping her team take silver in women’s gymnastic, people on the internet were delighted to learn that the gymnast was a professional fan of formaggio.
Back in April 2020, Villa introduced her savory sponsorship with an Instagram photo of herself in a leotard hanging out with giant wheel of the grateable cheese.
“I am very happy to be part of the great @parmigianoreggiano family,” she wrote of the Italian food staple, which is legally required to come from the Italian regions of Parma, Reggio Emilia, Modena, Bologna and Mantua, making it far superior to a generic parmesan.
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