Is Lululemon coming apart at the seams? Here's why the brand is losing its flex.
CBSN
Lululemon has long been a dominant force in the world of athleisure. But a series of headwinds, including a recent blunder over see-through leggings, is threatening the company's path forward. Edited by Aimee Picchi In:
Lululemon has long been a dominant force in the world of athleisure. But a series of headwinds, including a recent blunder over see-through leggings, is threatening the company's path forward.
The Vancouver-based business, founded in 1998, has thrived over the last decade because of its innovative designs, quality materials and comfort. But lately, it has struggled to find its footing in an increasingly saturated market, where competitors like Vuori and Alo are gaining traction with customers, according to Neil Saunders, a retail analyst and managing director at GlobalData Retail.
The company hasn't done enough to stay relevant and keep its customers coming back, Saunders told CBS News.
"If the competitive environment tightens and your organic growth is not quite as good, you should really be doubling down on things like innovation, keeping your customers loyal, looking for opportunities as to how to expand the share of wallet, even if that's challenging," he said. "But Lululemon actually did the opposite. It really took its foot off the gas."
To be sure, Lululemon still boasts solid financials: The company reported $11.07 billion in revenue in the 12 months ended Nov. 2, 2025, up nearly 9% from the year prior.
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