Integrated Appalam Cluster formed in Madurai
The Hindu
An Integrated Appalam Cluster (IAC) was formed by Agrofood Chamber of Commerce and Industry president S. Rethinavelu here on Thursday. The trade body organised a cluster development programme in assoc
An Integrated Appalam Cluster (IAC) was formed by Agrofood Chamber of Commerce and Industry president S. Rethinavelu here on Thursday.
The trade body organised a cluster development programme in association with Appalam, Vadagam, Morvathal Manufacturers and Sellers Association on Tamilnadu Foodgrains Marketing Yard Campus. S. Rethinavelu said there was a huge demand for Madurai appalam throughout the world. Export to the volume of ₹450 crore was being made by appalam manufacturers in the State. About 20 countries were importing appalam from Tamil Nadu. The manufacturers should go for value addition, and it should be made for consumption as snacks, like crispy fried chips (wafers) in the West.
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