
Inside the Daily Beast revamp: an ax-waving boss, dog pee on the carpet and Barry Diller ‘scurrying around’
NY Post
Daily Beast staffers are bracing for the worst as the tabloid news site mounts a turnaround — fearing that their new boss is already sharpening the ax, even as she issues bizarre demands for staffing and stories, The Post has learned.
Former Hearst Magazines executive Joanna Coles — who along with former Disney bigwig Ben Sherwood were granted a minority stake in the Daily Beast from media mogul Barry Diller — barged into the site’s headquarters on Monday, the same day the deal was announced, sources said.
As the 61-year-old exec swiftly installed herself in the corner office of former Daily Beast CEO Heather Dietrick, staffers got a scary assignment: a one-page memo, due Friday, outlining who they are and how they want to cover their beats, sources said.
“People understand the memo as telling Coles ‘Why I should keep my job at The Daily Beast,'” said a source close to the situation.
A source close to Coles told The Post on Thursday that the British-born editor often asks staffers to produce a one-page memo when she starts a new job in order to drum up fresh ideas.
Adding to the sense of dread, IAC’s billionaire chairman Diller made a rare appearance in the newsroom this week — “scurrying around” without mingling with the rank and file, according to a source.

Imagine if Allied intelligence had located Adolf Hitler in late May 1944 and killed him before the Normandy invasion. Imagine that in the same hour, strikes eliminated Hitler’s designated successor, the head of the German Armed Forces High Command, the chief operational planner of the war effort, Field Marshal Erwin Rommel, responsible for defending Western Europe, and the rest of Germany’s field marshals and senior commanders.












