Indonesia's 'YouTube Village' banks on homegrown video stars
The Hindu
The rags-to-riches tale begins four years ago as he struggled to keep his auto shop business afloat in Kasegeran -- a remote town in Java that most Indonesians would struggle to find on a map.
Siswanto was a down-on-his-luck mechanic until his improbable pivot to internet videos turned his neighbours into stars and vaulted his poor farming community into the limelight as Indonesia's "YouTube Village". (Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click to subscribe for free.) The rags-to-riches tale begins four years ago as he struggled to keep his auto shop business afloat in Kasegeran -- a remote town in Java that most Indonesians would struggle to find on a map.
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