India’s smartphone market declined 10% in 2022, Apple leads premium segment: Report

In the premium segment of $500+, Apple maintained its lead with a 60% share with iPhone 13 being the 3rd most shipped device in 2022, followed by Samsung with a 21% share.

India’s smartphone market exited 2022 with 144 million shipments, lowest since 2019, with a 10% decline y-o-y (year-over-year), noted International Data Corporation (IDC). The Q4 22 declined 27% y-o-y as shipments fell to 30 million units.

Decreasing consumer demand due to high inflation remained a challenge throughout the year despite the improved supply situation, said IDC.

Shipments for online channels dropped by 6% y-o-y, though with a recrd-high share of 53%. The offline channel declined by 15% y-o-y.

50 million 5G smartphones were shipped with an ASP of $395 in 2022, down from $431 in 2021. “With more affordable 5G launches expected in 2023, 5G devices should account for around 60% of shipments in 2023,” IDC believes.

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The mid-premium and premium price segments of $300-500 and $500+ grew 20% and 55%, respectively, while the sub-$300 segment declined by 15%.

In the premium segment of $500+, Apple maintained its lead with a 60% share with iPhone 13 being the 3rd most shipped device in 2022, followed by Samsung with a 21% share.