‘How Do You Live?’: Studio Ghibli opts unique strategy to promote Hayao Miyazaki’s final film
The Hindu
Hayao Miyazaki’s final film, ‘How Do You Live?’, releases in theatres in Japan on July 14
Ahead of the release of How Do You Live?, filmmaker Hayao Miyazaki’s final directorial that is set to release in Japan in Summer, Studio Ghibli has announced that the film will take a different marketing strategy this time.
The studio’s Toshio Suzuki has decided not to release any details, including the trailer of the film, before the release of the film, something unimaginable in the digital era. The previously-released poster will remain the only material available out there, to further build the anticipation of the fans.
How Do You Live? is based on Genzaburo Yoshino’s 1937 novel of the same name. It follows a young high-schooler navigating the complexities of life after the loss of his father. “Koperu lives with his mother after his father passes away. He’s very close to his uncle, who visits him constantly and documents most of their interactions in a journal. The man hopes to give the record to Koperu when he’s older, so he can go down memory lane and re-visit some of their best moments together,” reads the description of the plot on Collider.
The story delves into the realities of human existence, and fans of both the original novel and Miyazaki can’t wait to see the magic on the screen. All the anticipation will only keep growing until How Do You Live? releases in theatres in Japan on July 14.
Abhishek Banerjee challenges BJP's Suvendu Adhikari in Nandigram, pledging community health initiatives if Trinamool Congress wins.
Rising LPG shortages in Karnataka boost firewood demand, reviving an informal market as households and hotels seek alternatives.
Against the backdrop of intense poll activity, a 400-metre stretch of an arterial road in the outskirts of Chennai (technically in Madurapakkam panchayat under Tambaram assembly constituency) presents a salute to the idea of res publica, which underpins India’s system of governance, where citizens have a say, at least before a government is securely ensconced in the seat of power. A Republic Day initiative shines bright every night
Fadnavis claims zero FIR in Ajit Pawar crash is a defamation attempt by Karnataka against Maharashtra's investigation efforts.
Set to unfold as a one-day pop-up on April 5, the Easter Sadya brings together both vegetarian and non-vegetarian menus, offering a peek into the food traditions of the Syrian Christian (Nasrani) community. While the traditional Sadya is often associated with dishes such as sambar, avial, and rice, this version expands to include community-specific festive dishes.
BJP nominates mother of R.G. Kar victim Abhaya to contest from Panihati in West Bengal Assembly elections.
Veteran Malayalam actor-director E.A. Rajendran passes away at 71, leaving behind a rich legacy in the film industry.
Dakshina Kannada Zilla Panchayat has rolled out digital mode of water bill generation and collection in 23 gram panchayats on a pilot basis for the first time in Karnataka. This is set to be extended to the remaining 200 panchayats shortly, according to the Zilla Panchayat Chief Executive Officer Narwade Vinayak Karbhari.
Bengaluru police questioned a man carrying ₹6 lakh for medical expenses at Vidhana Soudha, later releasing him after verification.
BJP accuses Bengaluru's Congress government of corruption in e-Khata issuance, halting infrastructure projects due to financial mismanagement.
Misinformation in Hyderabad sparks panic buying, causing disruptions as residents react to unfounded rumors of an impending lockdown.
Bengaluru Metro extends services until 2 a.m. on March 28 for IPL match, ensuring convenient travel for spectators.
A bus truck-collision in Andhra Pradesh's Markapuram district, killing several. Catch LIVE updates here!