Here are some of the unique gifts for the festive season

Good health, pollution-free air, hand-crafted silver miniature crackers, and a vintage Ramayana map can also be a gifting option this festive season

While the Yellow package covers basic screenings (suitable for healthy adults) including blood tests, ECG, ultrasound and chest X-ray, the Green one is slightly advanced and covers those in the diabetic and hypertension spectrum and includes head to foot blood tests, ECG, ultrasound, chest X ray and echo with cancer marker. The White package suited for people with co-morbidites like cancer, post-cancer or post COVID-19 and also looks into vitamin deficiencies and includes an advanced ultrasound along with cancer markers. “Almost 70 percent COVID-19 patients suffer from vitamin D or B12 deficiency. In the US and UK, there is a health insurance system that makes a master health check up mandatory. Though the basic health check up package costs Rs 7000, we have offered the gift voucher at a 50 percent discount to encourage more people to make use of it. This way, we are also gifting and also giving back something to the community.”

Dr Adityan says a master health check up is a prerequisite, especially when India is considered the diabetic capital of the world. “When youngsters wake up to it later, quality of life shrinks. It can lead to kidney failure that might involve a transplant costing several crores or permanent blindness. When they catch it at say in their 30s, there are novel medicines to reverse diabetes when clubbed with a healthy lifestyle. Hypertension is equally dangerous as it can lead to Inter-Cranial Bleeding driven by factors like stress and alcohol consumption where their entire life is under threat. They can become paralytic too. One can avoid chaos and trauma in the later part of life as well as financial and emotional burden by taking this small step. That’s why we have called it the gift of best health. ”

You can gift this voucher to anyone in Coimbatore from anywhere in the world. Call or WhatsApp 9566755517, 9659455556, 9944333006 and pay against a QR code to generate an online voucher. People can customise the package by adding, for example HIV marker, and get a 15 percent discount on medicines and take free consultation on dermatology, urology and gyneacology.

The journey in adding greenery to urban spaces started ironically with a gift for two friends and neighbours — Dr Vidhya Rajan and Anitha Vadivel, a software engineer. “Anitha gifted me plants and here we are: plant-oriented entrepreneurs,” says Dr Vidhya adding that their strength is constant research on indoor plants. “In cities, land scarcity is an issue to grow and nurture trees. We looked at indoor plants that can grab pollutants, especially chemicals like benzene, toluene, and formaldehyde, emitted from refrigerator, rexin and leather items, to name a few. Even a NASA study concluded and certified that certain plants like palm varieties, pothos, agalonema, anthurium, and fern can act a natural air filter to remove air pollutants. We read up and explored more on the NASA findings before started out three years ago.”

Indoor plants are a necessity and not mere ornamental, she reiterates. The duo clubbed Indian agri and Indian crockery and evolved a corporate gifting model with branding. “Corporates prefer plants as gifts because it lasts. In Gulf countries, is it mandatory to have indoor plants in closed spaces. Gifting industry (valued at over two lakh crores) is dominated by cheap Chinese products. We want to change the focus towards eco-friendly gifting. We source our ceramic pots from units in UP and Rajasthan and the plants from Andhra, Karnataka and across Tamil Nadu. It boosts economic development of such communities that are run like cottage industries.”

While outdoor plants require every day watering routine, indoor plants are easy on maintenance and can be watered once a week.

Orders accepted from across India on inbloomz.com or call 9360256257. They have over 200 varieties of air purifier plants. Prices for a ceramic potted plant begins at Rs 100. They also have franchise option where they want to hand hold young women entrepreneurs in incubation method where they train them on plant knowledge, maintenance and propagation techniques.