Google to label clinics that provide abortions in effort to increase transparency

Google has updated its features to better assist those using its tools to seek abortion-specific care, according to a letter released by Sen. Mark Warner that the company sent to him and Rep. Elissa Slotkin on Thursday. 

The updates, which will make clear if an organization provides abortions, will apply to results in the advertising section, Search, and Maps features, Mark Isakowitz, Google's Vice President of Government Affairs and Public Policy, wrote in the letter.

It will now be clearly marked whether an advertised listing "Provides abortions" or "Does not provide abortions," the letter said. The label an organization gets is determined by its responses to Google's abortion certification process. If an organization has not completed that process, it cannot run ads using keywords pertaining to getting an abortion.