Good Earth’s suit reset with FLOW

Designed for travel, boardrooms and WFH, the brand’s new line for contemporary women, FLOW, also celebrates Indian textiles

“There continues to be different struggles for women at work, however clothes are not one of them,” begins Deepshikha Khanna. “Women don’t want to compete with men via structured suits any more. That story is over!” As creative director at Good Earth’s new FLOW, Khanna has a tidy selection of contemporary basics to prove just that. Mixing her learnings from previous stints at Delhi Crafts Council and her position as the former head of apparels at Good Earth’s ‘Sustain’ since 2016, Khanna brings her personal brand of deviously easy and conscious fashion to Good Earth’s latest prêt line. In development since 2019, before Covid hit us, it involves craft cluster organisations like Khamir and Malkha. Khanna’s solid design background (a graduate of Fashion Institute of Design and Merchandise, San Francisco, running one of India’s first denim brands ‘Jealous Jeans’, a stint at Levi’s and her own brand ‘Caramel’) meant she could identify and plan a new vertical quite quickly within the Good Earth banner. The aim: everyday basics, under the Good Earth lens, through the year.