Go woke, go broke: Hims & Hers boss Andrew Dudum is a morally bankrupt Dud by name — and by nature

I’m kicking myself.

I could have made a lot of money last Thursday by shorting stock in the buzzy sexual health care company Hims & Hers.

All I had to do was call my broker at 7:22 a.m., one minute after the company’s CEO committed commercial suicide by social media.

It was the nearest thing to a sure-fire Wall Street bet outside of Bud Light rehiring Dylan Mulvaney or Gillette doing another of its “All men are evil monsters until they prove otherwise” ads.

In fact, the moment I saw Andrew Dudum’s post on X, I instantly knew exactly how his next few days were going to play out:

I guess he’s a Dud by name and a dud by nature.