Gap’s Collab With Diverse Pop Group Goes Viral After Sydney Sweeney American Eagle Controversy

“Dropping this right after American eagle mess is diabolical genius,” one TikTok user commented.

A new ad campaign from the Gap featuring KATSEYE, an international girl group with diverse members, has become an online phenomenon after many on social media have compared it to Sydney Sweeney’s controversial American Eagle campaign.

The multipart Gap campaign features all six members of KATSEYE, who come from South Korea, Switzerland, the Philippines and the United States. One ad shows the pop stars dancing to “Milkshake” by Kelis in Gap’s low-rise denim, a homage to the style of the early 2000s.

“The six-member group blends individuality, cultural diversity, and pop innovation—styled head-to-toe in denim, including a reimagined Long & Lean jean designed to reflect their personal identities,” Gap said in an announcement. “Their multicultural point of view, combined with bold self-expression, has earned them a powerful voice within global youth culture.”

The “Milkshake” ad has sparked a TikTok trend involving fans, especially Gen Z-ers, dancing to the video and matching KATSEYE’S choreography.

The success of KATSEYE’s campaign comes in the wake of the media firestorm around Sweeney’s American Eagle ads, which some critics online have accused of having racial undertones and promoting eugenics. In response to the backlash, the White House and many MAGA Republicans cheered the clothing brand for her casting.