Fox, Disney, Warner Bros. Discovery sports bundle expects 5M subscribers in five years
NY Post
The sports streaming venture formed by Fox Corp, Walt Disney and Warner Bros Discovery expects to draw 5 million subscribers in its first five years, Fox boss Lachlan Murdoch said Monday.
The new sports-centric service is expected to launch in the fall with hopes of luring an audience Murdoch has dubbed “cord-nevers,” referring to younger viewers who have eschewed traditional cable subscriptions.
“We’re running really hard and really fast to get the service up and running before the start of the college football season this year,” Murdoch said at the Morgan Stanley Technology, Media and Telecom conference.
Pricing for the service — which would have rights to the National Football League, the National Basketball Association, Major League Baseball and college competitions — could be higher than what people have talked about, Murdoch added.
CNBC reported in February the yet-to-be-named service announced to last month is expected to be priced at above $40 per month, adding the firms have identified a chief executive who would be named at a later date.
“This a pro-consumer package,” Murdoch said, adding the stand-alone sports streaming venture will be available to ESPN+, Hulu and Max subscribers.
