Fashion in 2024: When Indian designers took big strides by dressing up global stars
The Hindu
Indian designers took big strides by dressing up global stars in 2024
Remember saree-clad Kim and Khloe Kardashian turning heads at the extravagant Ambani wedding? And Jennifer Lopez channelling her inner Queen Charlotte at her Bridgerton-themed birthday party this year? All three chose Indian designers for their headline making red carpet appearances.
In July, Kardashian sisters, known world over for their reality shows, wore saree and lehenga-choli ensembles by Manish Malhotra and Tarun Tahiliani for the grand wedding ceremony of Anant Ambani and Radhika Merchant in India.
And they were not the only ones.
From sarees to regal gowns, 2024 witnessed Indian fashion designers like Gaurav Gupta, Malhotra, Sabyasachi Mukherjee and Falguni and Shane Peacock making significant strides by dressing up some of the biggest names not just in Bollywood but also Hollywood.
Malhotra believes global celebrities turning towards Indian designers is a natural progression fuelled by “a growing appreciation for the rich tapestry of Indian fashion and craftsmanship”.
“It wasn’t a single moment but rather a series of events where the unique allure of Indian design began to captivate global celebrities. When you look at Indian designs, there is an undeniable allure in the intricate handiwork, the vibrant textiles, and the unique ability to blend traditional aesthetics with contemporary flair.
“The heritage of Indian fashion is steeped in a legacy of artisanship that dates back centuries, and this depth of history and culture imbues every piece with a story,” Malhotra told PTI.
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