Do Bond-Building Hair Products Like Olaplex Really Work?

Experts explain the “why” behind the big claims of this new type of hair repair.

For frizz-smoothing and shine-inducing, products that label themselves as “bond builders” are becoming increasingly popular. But do these products work, and are they more effective at helping your dry, damaged locks? While anyone who follows #hairtok knows all about the love-hate relationship of many influencers (and investors) with Olaplex, the category dominator, there are plenty of other products out there to consider, too.

Experts: This Stuff Works