Delay in ‘Jana Nayagan’ release frustrates Tamil film industry

The delay in release of Vijay's Jana Nayagan movie frustrates Tamil filmmakers, impacting box office revenues and smaller film releases during Pongal.

At a time when OTT revolution seems to have severely eaten into the exhibition business, the delay in release of actor Vijay’s farewell movie, Jana Nayagan, which is currently mired in a dispute over the film’s certification by the Central Board of Film Certification (CBFC) in the courts, has dampened the mood of the film exhibitors.

Producers, distributors and exhibitors state that a “big Pongal release” would invariably rake in few hundred crores in revenue and Jana Nayagan’s failure to hit the screens has put the exhibitors and distributors in the dock.

Producer and distributor G. Dhananjheyan said that Jana Nayagan’s failure to release during the Pongal festival was a loss of opportunity and that the loss was only “notional,” but added that the delay affected smaller films that released without a plan or a strategy.

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