Creative economy of Durga Puja over ₹32,000 crore, says study
The Hindu
Activities contribute highly to West Bengal’s GDP, shows report
The total economic worth of the creative activities involved in Durga Puja festival is about ₹32,377 crore and the festival contributes 2.58% of West Bengal’s GDP, reveals a study carried out by the British Council.
The first of its kind detailed study of different aspects of the Durga Puja festival commissioned by the West Bengal Government’s tourism department looks at ten creative industries related to the pujas such as installation, idol making, lighting and illumination, retail, sponsorship, advertisement and food and beverages. The project was done between September 2019 and January 2020, with fieldwork completed in an intense three-week period around the time of the festival, and the report recently released.