COVID-19: Fashion labels take up goodwill measures
The Hindu
From pledging a percentage of their sales to urging direct contributions to voluntary organisations, here’s what some of the leading Indian fashion designers are doing during the second wave of the pandemic
Fundraisers have become the norm to support organisations helping those in distress during the second wave of COVID-19. Taking a cue to do their bit and position their labels as being mindful of the scenario, leading fashion houses have adopted measures to announce they are pitching in. On their social media accounts, designers have been urging followers to contribute directly to select organisations as well as committing to contribute a percentage of their sales. Here’s a look at some of the initiatives:
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