Cannes 2022: AR Rahman at festival to promote ‘Le Musk’

Radhakrishnan Parthiban’s Tamil film ‘Iravin Nizhal’ for which Rahman has scored the music is also playing in the Cannes Film Market this year

The opening night party of Marche du Film – Festival de Cannes, co-hosted by country of honour India, unleashed late night fireworks that lit up the Cannes sky. In the course of the next week, several Indian films will be hoping for prospects just as bright and impactful.

Among the Indian films being showcased in the Cannes Film Market, is two-time Oscar-winning music composer A.R. Rahman’s directorial debut "Le Musk". The film is premiering in the market’s XR programme.

Based on an idea from Rahman’s wife Saira, the film is a sensory experience that employs haptics, aroma and motion.

“I am in the marketplace,” the composer-turned-film director joked outside the India Pavilion in the festival’s International Village. He indeed is. A Tamil film Iravin Nizhal for which he scored the music is also playing in the Cannes Film Market this year.

"Le Musk", a 36-minute English-language drama that revolves around an heiress and musician who, two decades after being orphaned, goes in search of the men who changed her life. In her quest, she banks upon the memory of smell.

Because of the complex technology involved in its making, "Le Musk" took more than five years to come to fruition.

The cast of the film is led by French actress and singer Nora Arnezeder, who plays the protagonist.