C.K. Birla Group’s HIL to hone focus on markets it just added

C.K. Birla Group company HIL Ltd. benefited from a reorientation of strategy amid the pandemic that saw it tap new markets for building materials especially in tier II and III cities, helping it perform well even as business from major cities slowed. The building materials segment, consisting of AAC blocks, panels and boards, which was aligned 90% to construction projects in big cities moved to tier II and III locations as the government set up COVID centres and dwellings for labourers were established at various project sites. “We started contributing to that business,” said MD and CEO Dhirup Roy Choudhary.