Bridal Mantra by The Hindu relaunched

Relaunched after 11 years, The Hindu Bridal Mantra offers 112 pages of inspiration for a contemporary wedding, with advice from the country’s biggest names in fashion, food, tech and more

Weddings have changed. So have we.

When we decided to relaunch The Hindu Bridal Mantra after a hiatus of 11 years, we were determined to make it relevant to modern couples. A lot has changed over the last decade.

Although the magazine may not have been on news stands lately, the team behind it continued to keep up with domestic and global markets in a constantly shifting wedding scene, in a country that loves big fat weddings, but is also open to change. (Enter the intimate post-Covid bridal shower.)

Actress Anaswara Rajan, who plays the lead actress in With Love, turns through pages of the just launched Bridal Mantra magazine | Photo Credit: VELANKANNI RAJ B

With new trends constantly cropping up, this can be a confusing space to navigate. So we turned to experts and broke it up into topics, to guide you on what to wear, what to serve, and of course, how to invite all your friends as well as your parents’ guests without offending anyone. (Hint: Throwing multiple small parties, with a different guest list for each is getting popular. Also, tell your friends they can unwind with a Maggi bar at the after party.)

This 112-page edition is rich with stunning pictures, and packed with stories and sensible advice on everything from finance to pre-wedding shoots.