Brand Mysuru Fest to boost city tourism, attract footfall

Experience Mysuru's art, culture & heritage at the 3-day Mysuru Brand Fest, starting Jan 26. Enjoy performances, souvenirs, local products & more!

The three-day Mysuru Brand Fest which offers a platform for introducing art and culture of the city and promoting tourism will take off from January 26. The winter flower festival at the palace concluded on December 31 managed to attract a lot of footfall and the ensuing festival also aims to draw maximum footfall with various promotional activities.

“The event offers an ideal platform for promoting Mysuru and its brand value. The fest will provide an opportunity for the visitors to experience Mysuru and its heritage,” said Tourism Department officials here.

The fest will be organised at Open Air Theatre on Manasagangotri campus.

In connection with the event, the Tourism Department organised a meeting with the stakeholders of the tourism industry at Hotel Mayura, to discuss the fest and seek support from the tourism sector for making the first-ever brand fest a success.

Presiding over the meeting, Joint Director of Tourism, M.K. Savita said the fest will feature various programmes that are centered around Mysuru, the art and culture, and the heritage. The event also features cultural programmes and “Chitra Santhe” will be held in the vicinity of Clock Tower on Manasagangotri campus on January 26.

In addition to “Chitra Santhe”, a painting competition will also be held at the venue. The competition is open for schoolchildren and artists. The winners will get attractive prizes.

At the daylong “Chitra Santhe”, local artists and folk troupes will be performing all through the day to entertain the visitors. Besides getting to see the rich art and culture for which the city is well-known, the people will also get information on the places of tourist importance and guidance for exploring the tourist sites, she explained.