Brand identity for capital needed: TMA  

Trivandrum Vision 2025 wants city to be world-class inspirational city

Despite its exponential growth in the tourism, IT and health-care delivery sectors, the capital city needs to embark on a sustainable development vision to become a world-class inspirational city with best-in-class infrastructure and efficient human capital, according to “Trivandrum Vision 2025 – A Snapshot of the city’s vision development journey’ brought out by the Trivandrum Management Association (TMA).

Governor Arif Mohammed Khan released the book on Friday at the inaugural session of TRIMA 2022, TMA’s Annual Management Convention. The book is a four-year vision document, tempered with an actionable road map, measurable outcomes and funding sources from public and private sectors, for the future development of the city.

The 64-page blueprint, prepared by KPMG, makes a strong case for the city to build a brand identity similar to that of Bengaluru, New York, London and Amsterdam, which could, in turn, stimulate its economy and make it even more popular.

TMA president Rajesh Jha said the time had come to moot an actionable development agenda for facilitating the transition of the city into a sustainably developed urban centre with efficient human capital, robust infrastructure and improved livability.

Pointing out that the sustainable development of Thiruvananthapuram would require multi-sectoral, multi-disciplinary and multi-stakeholder collaboration, the document prescribes five key pillars for accelerating the city’s growth trajectory: Sustainable development, human capital, seamless connectivity, world class infrastructure and improved liveability. It also makes a detailed analysis of goals, wish list, and opportunities in various sectors, along with the implementation framework.

“Thiruvananthapuram needs to become a prosperous city where the average GDP per capita is four times the current number, the unemployment rate is reduced by 95%, the inflation rate is lesser than the national inflation rates, pollution levels drop by 95% of the current levels, and is a zero-poverty region”, it says.

The report calls for integrated tourism development to make the city among the top 25 tourist hotspots in the world, achieve a five-fold increase in footfalls in the district and ten-fold increase in revenue. This can be achieved by developing the city into a heritage tourism site by restoring old palaces and other monuments; branding of Balaramapuram handloom and weaver’s village as a tourist destination; promoting MICE in the district to attract more corporate tourists; launching Kovalam on a global platform to position it as an unparalleled global beach destination; and ensuring proper connectivity to all tourist attractions (like Dubai is connected to all tourist attractions by metro). It also calls upon the government to implement an Annual Tourism Infrastructure Fund.