Biden administration unveils new consumer label for smart home devices

That new smart device you've been eyeing for your home may soon come with a label that includes information about whether it meets U.S. cybersecurity standards.

On Tuesday, the White House unveiled the "U.S. Cyber Trust Mark," which is aimed at making it easier for consumers to determine if a smart home product and its connections meet certain cybersecurity criteria set by the National Institute of Standards and Technology.

The new consumer labeling effort is being compared to the "Energy Star" label that describes a product's energy efficiency. The Energy Star program has been in place since 1992, with thousands of utilities, state and local goverments and other organizations involved, and the program's website claims over 90% of American households recognize the label.