Bed Bath & Beyond brand gets an in-store renaissance

Bed Bath & Beyond will get a brick-and-mortar renaissance of sorts after going out of business last year. 

Midvale, Utah-based Beyond Inc., formerly Overstock.com, which bought the big-box retailer out of bankruptcy, will re-introduce Bed Bath & Beyond branded products at its more than 100 physical Container Store locations. 

The initiative is part of a $40 million effort to revive the struggling Container Store, a former Bed Bath & Beyond competitor, as it contends with depressed sales.