Bath & Body Works now selling these products on Amazon
USA TODAY
It's the first time Bath & Body Works has been available on the retail website.
Amazon shoppers can now find Bath & Body Works products on the retail site, giving customers a new way to stock up on the brand’s popular scents and candles.
The company announced the launch Friday, Feb. 20, marking the first time Bath & Body Works has sold its products on Amazon. The curated assortment includes fan favorites such as Champagne Toast, A Thousand Wishes, Mahogany Teakwood and Eucalyptus Spearmint, available in mists, body washes, body creams, hand soaps, and single‑ and three‑wick candles.
The move is part of Bath & Body Works’ Consumer First Formula, a strategy aimed at expanding access and putting customers at the center, according to the company.
More: Bath & Body Works selling products in 600 college bookstores. See list.
A key part of that shift, the company said, is to sell products through third-party channels.
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