Apple WWDC event starts today. Here's what to expect.

All eyes will be on Apple this week as it kicks off its annual Worldwide Developers Conference, where the company could announce updates to its artificial intelligence technology.

Held annually at Apple headquarters in Cupertino, California, the conference is an opportunity for Apple to unveil its latest products and services as well as tout new advances. This year's event, which starts Monday with a keynote address from CEO Tim Cook and runs through to June 13, is expected to attract thousands of developers and virtual attendees, all eager to see what the tech giant has on tap for the coming year. 

Apple did not respond to CBS MoneyWatch's request for comment. The company is expected to announce updates to its mobile operating system and to Apple Intelligence, which analysts say has lagged behind competitors' AI offerings.