#AajTakSabseTez campaign’s 3rd Film ‘Afwaah’ is creating ripples in the Indian news ecosystem

The New Film highlights the rampant practice of Rumour Mongering in News

As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel Aaj Tak, today launched the third film of the series. The film titled ‘Afwaah’ features Aaj Tak’s star anchor Anjana Om Kashyap and demonstrates the adverse effects of rumour mongering in news which if unchecked poses a danger to the society at large. What makes the film really interesting is its tongue in cheek style, shot in a salon setting, which also happens to be the epicentre of all random national and political news & opinions. Conceptualised and directed by the widely acclaimed Writer-Director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. While the first film ‘Sach Ka Band’ brought to light the exaggeration of events while presenting the news, the second film ‘Achaar Gully’ highlights the importance of credibility over sensationalism and how Aaj Tak does not conform to the growing trend of spicing up news. Being the most watched and trusted News Channel in India for 20 years, Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue.