A ‘pink bot’ awareness campaign on breast cancer
The Hindu
It is never too early for detection. Dr P Guhan and his team introduce a ‘pink bot’ campaign that uses Artificial Intelligence (AI) for Breast Cancer Awareness Month
A ‘Hi’ over WhatsApp is all it takes. The reply arrives almost immediately. You are not greeting a person, but a ‘pink bot’. The bot is quick to list nine topics on breast cancer starting with early signs of breast cancer, early diagnosis to treatment modalities, and risk factors.“One can choose either Tamil or English. Using Artificial Intelligence (AI), the bot answers every query on breast cancer,” says Dr P Guhan, director of Sri Ramachandra Institute of Oncology and Research (SRIOR), Sri Ramakrishna Hospital.
The pink bot, a chat module integrated into WhatsApp to answer queries on breast cancer is the latest initiative from Dr P Guhan and his team to raise awareness on it. It has been launched to coincide with Breast Cancer Awareness Month, an annual campaign celebrated worldwide in October too raise awareness about the impact of breast cancer.