A fitness pole customised for Indians — This Chennai startup says #MakeLocal home-workout equipment
The Hindu
India gets one of its first locally-made fitness poles, thanks to three engineering graduates who have turned Ambattur’s auto ecosystem into a base for manufacturing home-workout equipment
The air at Mannurpet’s network of streets is punctuated by sounds of machining: of steel hitting steel, metal drilling into slabs of concrete, and the sparks of welding.
At the periphery of Ambattur Industrial Estate, these streets are lined with small-scale shops involved in the production of automobile components for companies such as TVS, BharatBenz, Nissan and Hyundai.

Climate scientists and advocates long held an optimistic belief that once impacts became undeniable, people and governments would act. This overestimated our collective response capacity while underestimating our psychological tendency to normalise, says Rachit Dubey, assistant professor at the department of communication, University of California.






