‘Zoom fashion’ drove sales in first half of 2021: Snapdeal
The Hindu
Growth in the fashion category for men and women more than doubled in the first six months of 2021, mainly driven by ‘Zoom fashion’ mostly comprising waist-up garments such as T-shirts and overcoats,
Growth in the fashion category for men and women more than doubled in the first six months of 2021, mainly driven by ‘Zoom fashion’ mostly comprising waist-up garments such as T-shirts and overcoats, said e-commerce player Snapdeal.
Sales grew significantly as consumers replenished their wardrobe to meet work-from-home clothing requirements between January and June year-earlier period, officials of the e-tailer told theThe Hindu.
Snapdeal also reported an almost sixfold surge in the sales of children’sapparel during January-July period over the year-earlier period.