Union Minister Ashwini Vaishnaw unveils three new initiatives to promote ‘orange economy’
The Hindu
Union Minister Ashwini Vaishnaw launches three initiatives to enhance India's creative economy through AI training, citizen platforms, and advanced tech access.
Union Minister Ashwini Vaishnaw on Monday (March 23, 2026) unveiled three new initiatives aimed at strengthening India’s media, broadcasting, and digital sector and promoting the “orange economy”, or the creative economy.
The creative economy includes industries where economic value is generated primarily from creativity, culture, technology, and intellectual property.
The three initiatives are named the National AI Skilling Initiative in partnership with Google and YouTube through the Indian Institute of Creative Technologies (IICT); MyWAVES, a citizen creator platform on WAVES OTT; and the rollout of advanced Electronic Programme Guide (EPG) and in-built satellite tuners in television sets for enhancing access to DD Free Dish services.
The event witnessed participation from key media and entertainment industry representatives, the head of YouTube India along with senior Ministry officials.
Underscoring Prime Minister Narendra Modi’s vision of democratising technology, Mr. Vaishnaw said the initiatives will make technology more affordable and accessible. He said with in-built satellite tuners and an advanced programme guide, citizens can now access content easily without additional equipment.
He described MyWAVES as a powerful platform for content creators, enabling them to create, upload, and share content. Referring to the Union Budget announcements, he underlined the government’s commitment to promoting the “Orange Economy” and supporting the creative sector.
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