YouTube expands monetisation plans to Shorts video creators
The Hindu
YouTube claims Shorts was “exploding around the world” with over 30 billion daily views and more than 1.5 billion monthly logged-in users
Google-owned video platform YouTube announced on September 20 it will expand its monetisation plan, called the YouTube Partner Program (YPP), to allow more creators to earn revenue through Shorts videos.
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YouTube shared the new ways in which YPP would allow both long and short-form video creators to earn revenue, and benefit from ads monetisation in the future.
From 2023, YouTube Shorts creators with 1,000 subscribers and 10 million Shorts views over 90 days can apply to the plan. The streaming platform will also introduce a programme tier with lower entry requirements to support early career YouTubers.
While the company has a fixed fund for creators, it plans to shift to a revenue sharing model for Shorts next year. Since ads play between videos in the Shorts feed, monthly revenue from the commercials will be added and used to reward short-form video creators.
“From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views,” the company said.
The company also announced Creator Music, designed for content creators to access a wide selection of music for their work while also paying the original artists and music rights holders. Creator Music is currently in its beta version in the U.S., and is set to be rolled out globally next year.
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