With Americans 'zebra striping' instead of quitting drinking, Michelob Ultra Zero is cashing in
Fox News
Anheuser-Busch dominates non-alcoholic beer with three of top five brands, including Michelob Ultra Zero, Budweiser Zero and Busch NA as health trends reshape drinking habits.
"GLP-1s have to be considered as one of the reasons why we're seeing this dramatic shift. It can't be ignored anymore." Peter Burke is a lifestyle editor with Fox News Digital. He covers various lifestyle topics, with an emphasis on food and drink.
But industry observers say the milestone reflects something larger than a single brand's breakout year. The rapid ascent underscores a structural shift in how Americans socialize, moderate and think about alcohol.
Rather than abstaining entirely, many consumers are alternating between alcoholic and non-alcoholic beverages — a practice known as "zebra striping" — allowing them to extend nights out without the next-day consequences.
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Experts say a seemingly innocent bar practice creates contamination risks, loss of traceability and opens doors to fraud including watering down or substituting cheaper alcohol.
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