Wendy’s keeps Biggie Deals as it closes hundreds of underperforming stores
Newsy
Wendy’s will close 5%–6% of its U.S. restaurants by mid-2026, keep Biggie Deals, and allow later openings as breakfast sales lag.
Wendy’s plans to close 5% to 6% of its underperforming restaurants after reviewing sales at its nearly 6,000 locations, the fast-food chain announced.
The company began closing locations in late 2025, with most of the closures continuing through the first half of 2026.
“By closing consistently underperforming restaurants, we are enabling our franchise partners to increase focus on locations with the greatest potential for profitable growth,” said Wendy’s interim CEO Ken Cook. “Since we announced this program in November, we have been working with our franchisees to evaluate restaurants on a store-by-store basis and make collaborative decisions to optimize performance across the U.S. system as One Wendy's.”
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Cook said the chain’s recently introduced $4, $6, and $8 Biggie Bags will remain on menus as consumers face economic challenges this year.
