Super Bowl ads try to overcome tough times with health, caring and the usual laughs
Newsy
At a difficult time for America, Super Bowl advertisers asked viewers to take care of themselves and others — and maybe even crack a smile.
It's the game within the big game: Super Bowl ads.
Ring showed how neighbors can use their doorbell cameras to find lost pets. A Budweiser Clydesdale protected a bald eagle chick from the rain. Novartis touted a blood test that can detect prostate cancer. Toyota reminded viewers to wear their seatbelts.
Mister Rogers was invoked twice: Lady Gaga sang his classic "Won't You Be My Neighbor?" in a tearjerker for Rocket Companies while the National Football League used "You Are Special" to promote its work with youth sports organizations.
Jeanine Poggi, Editor in Chief of AdAge, spoke with the Scripps News Group about all this year's marketing themes.
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