Walmart to tag 2,000 products deemed healthier for planet and people

In a bid to appeal to shoppers looking for more nutritious or environmentally sustainable products, Walmart on Tuesday said it would tag goods considered better for people and the planet.

The "Built for Better" initiative will start with nearly 2,000 products in two groups: those viewed as better for one's health and those seen as less damaging to the environment. The offerings meet independent and authoritative standards, either for personal well-being or a reduced impact on the environment, according to Walmart, the world's largest retailer.

Consumers drawn to Walmart for its low prices now "want to know that the products they buy are good for their families, the people that made them and the planet," Jane Ewing, Walmart's senior vice president of sustainability, said in a blog post. "For many of our customers, living better means shopping intentionally and prioritizing brands and products that align with things that matter to them."