Walmart taps celebrity designer Brandon Maxwell to oversee elevated fashion lines
Fox News
Designer Brandon Maxwell, who has worked with the likes of Michelle Obama and Meghan Markle, is teaming up with Walmart to make high fashion more accessible.
New York City-based Maxwell will serve as Walmart’s creative director, overseeing the retail chain's elevated brands including Scoop and Free Assembly. He will be lending his design expertise on seasonal collections for men’s, women’s and children’s apparel and accessories. "Like many people across the country who live in a small town, Walmart was the destination for everything where I grew up in Texas, including clothing," said Maxwell, who is originally from Texas, in a statement. "This partnership allows me to bring the experience and joy of fashion to countless people who live in small towns across the country. Everyone deserves to have access to well-designed clothing at an accessible price point."
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