VCUarts Qatar alumnus creates Doodle for Google
Qatar Tribune
Tribune News Network Doha On December 24, 2021, a doodle by Hazem Asif, a Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar) alum...
Tribune News NetworkDohaOn December 24, 2021, a doodle by Hazem Asif, a Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar) alumnus, welcomed viewers to the landing page of Google. The artwork was exclusively designed by Asif for Google to mark the 71st birthday of Moin Akhtar, one of Pakistanâs most loved actors, comedians and entertainers. The opportunity came in the first week of November 2021 when the Art Director from Google Doodle US reached out to the Qatar Foundation partner university alumnus. They had seen the graphic designerâs creations on his Instagram account âworldofhazemâ, and were duly impressed. Would he be interested in creating a doodle to mark Moin Akhtarâs birthday? For Asif, who grew up watching Moin Akhtar on vintage television sets in the 1990âs, it was a double honour of sorts â the response was an immediate âyesâ.Google Doodle US shared guidelines, templates and a few samples of past work with Asif. They also handpicked a few of the Pakistaniâs designerâs past work that they felt were interesting for the approach and colour palette.âGoogleâs creative team said they loved how I integrate my portraits into the surrounding narrative of the person who is the subject,â says Asif, who has both a BFA in Graphic Design, and an MFA, from VCUarts Qatar. âAs an actor and comedian, Moin was popular for the impressions, often with a sense of humour, that he made of other people. They suggested that it would be great to see that element of Moin reflected in the doodle. âAdditionally, Googleâs logo had to be incorporated into the artwork as a part of its visual narrative and drawn from scratch rather than use existing digital fonts. Other than that, as a designer who was familiar with the cultural pulse of the region, I was given complete creative liberty to create a doodle that was reflective of Moinâs versatility â his performances as an actor, comedian and stage performer.âAsif, who currently works independently as a full-time science illustrator at a university in Pakistan, and has had his designs feature on the cover of âThe Lancet HIVâ, a reputed UK-based medical journal, aspired to create a doodle that had a classical feel to it while invoking a sense of nostalgia for the viewers by paying homage to a person who was and continues to be a household name in Pakistan. âDoodles can take the form of a hand sketch, idea process art, or minimalist line art that leads into something more complex,â he explains. âIn this case, I mostly drew inspiration from my own childhood â memories of watching classical Pakistani shows on PTV (Pakistan Television Corporation). As a family weâd gather around our television set â the vintage type that was common in Pakistan in the 1990âs - to enjoy his performances on stage. Later, in the 2000âs, we used to watch the widely popular television comedy show âLoose Talkâ, where Moin would impersonate hundreds of different characters and personalities with his trademark humorous take on the social and political events of the time. âI wanted the final artwork to be a balance between showcasing his multi-faceted talents, and evoking a sense of nostalgia for the 1980âs and 1990âs. Those who grew up in the 1990âs will notice how the color scheme was also inspired by the retro technicolor palette of those decades.â