‘Understanding needs of the consumer is the key to growth’

Brand owners speak on business during the pandemic

The third edition of Medianews4u’s ‘Straight Talk’, which was held on Monday in the city, had sessions with perspectives from brand owners and custodians focussing on the theme ‘Predicting Consumer Pulse and Pivoting for Growth: Lessons from the Pandemic.’

In his talk, A.D. Padmasingh Isaac, founder and chairman of Aachi Group of Companies, spoke about how research had revealed that consumers did not want ready-to-cook products but ones that would make cooking and life easier for them during the pandemic. Following this, he said they launched 30 products to suit their needs.

“Understanding the pulse of the consumers has played a key role in the growth of our ventures,” said T.K. Chandiran, managing director, The Chennai Silks and Sri Kumaran Thanga Maligai.