U.S. Open's "Honey Deuce" is a $10 million cocktail

For vodka maker Grey Goose, the U.S. Open's signature cocktail — the "Honey Deuce" — is a clear winner. 

The drink is expected to generate more than $10 million in sales this year — enough to cover the prize money for both the women's and men's singles champions. Last year, the tournament served up more than 450,000 Honey Deuces despite the $22 price — steep, but not outside the lines for cocktails at many New York City establishments. 

The year the drink, which debuted in 2023, runs $23 and is sold across concession stands at the USTA Billie Jean King National Tennis Center in Queens, New York, where the annual tennis tournament is held.