Turning Point USA Has An Erika Kirk Problem
HuffPost
Gen Z women aren't so keen on the MAGA fantasy pitched by Turning Point's new CEO.
A week after Charlie Kirk was assassinated, Turning Point USA’s chief operating officer made a prediction.
“Charlie Kirk came and converted the young men. Erika Kirk is coming to convert the young women,” Tyler Bowyer wrote on X. It raked in nearly 100,000 likes and has been reposted close to 9,000 times.
That forecast accompanied the news that Erika Kirk would assume her late husband’s role as CEO and chair of his conservative nonprofit, a force on college campuses credited with luring so many Gen Z men to far-right politics in an election that sent President Donald Trump back to the White House.
Headlines pondering the possibility ensued. “In Erika Kirk, conservative women see the future,” CNN wrote the next day. “Republicans hope Erika Kirk can bring more young women into the party,” NBC News ran weeks later. They featured interviews with young conservative women and Republican strategists ― many of them suggesting Turning Point could use Erika Kirk as a conduit to reach Gen Z women.
Turning Point USA didn’t respond when asked if it had seen more interest from young women since Erika Kirk took over. It also did not respond to requests for an interview with her.
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