Turn up the volume: Automakers targeting audiophiles to lift sales
ABC News
Automakers targeting audiophiles to lift sales.
In 2005, when music producer and engineer Elliot Scheiner was working with the Foo Fighters on "In Your Honor," he had the rock group sit in an Acura TL parked outside the studio.
"We'd finish a mix and go out to the car to listen," Scheiner, an eight-time Grammy winner, told ABC News. "We listened to the album for two weeks in the car. We'd come back, make changes and go back to the car. We mixed these records based on the Acura."
The Foo Fighters were immediately captivated by the TL's immersive, crisp and precise sound system Schenier helped design with a team of Panasonic engineers.
"Dave [Grohl] went out and bought a car, he thought it was so amazing. [Eagles guitarist] Joe Walsh bought one too," Schneier recalled. "All the artists felt [the system] was the most unbelievable representation of what they do."
