Trump's Truth Social is losing money and has scant sales. Yet it could trade at a $5 billion value.

Former President Donald Trump will soon be at the helm of a publicly traded company that will trade under the ticker "DJT," after his initials, and boast a potential valuation of more than $5 billion — a lofty amount for a business that's losing money and has scant revenue. 

Trump's next career move as head of a publicly traded company comes after shareholders of Digital World Acquisition Corp. (DWAC), a so-called blank-check company, also known as a SPAC, approved a merger on Friday morning with the Trump Media & Technology Group. With the nod, DWAC will combine with Trump Media & Technology Group and could soon begin trading under the latter name.