Toys 'R' Us AI-generated ad sparks fear, fascination
Fox News
Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.
Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
In a move that's turning heads in both the marketing and tech worlds, Toys "R" Us has partnered with creative agency Native Foreign to create a groundbreaking brand film. But this isn't your average promotional video. It's been crafted using OpenAI's Sora, a text-to-video AI tool that's pushing the boundaries of what's possible in content creation.
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