Tinder requires California users to verify their profiles using facial recognition

Tinder is testing out a new facial recognition feature as it seeks to reduce fraud and build trust among its customer base.

The West Hollywood-based company, which is owned by online dating company Match Group, is now mandating that California users verify their identity through a feature called Face Check when setting up their accounts. The news was first reported by Axios.

"Creating a fun and respectful environment where Tinder users can be their true selves is our priority," a Tinder spokesperson told CBS News. "As part of our continued efforts, we are always testing ways to deliver the best experience for our users to seek authentic connections."