This exhibit in New York is charting the history of hip-hop, one jewel at a time

From Harlem to high fashion — jewels that underscore 50 years of hip-hop as pop cultural phenomenon like no other 

When the author of Ice Cold: A Hip-hop Jewelry History, Vikki Tobak, treads the tightrope between hip-hop music and fashion industry, precision dictates her research. As she lends this expertise to curating an exhibition that shares its theme with her book, she erects an indomitable narrative of the music genre’s evolution over the past five decades with historically significant and culturally invaluable artefacts.

On view in the Melissa and Keith Meister Gallery within The American Museum of Natural History’s Allison and Roberto Mignone Halls of Gems and Minerals, Ice Cold: An Exhibition of Hip-Hop Jewelry celebrates hip-hop’s cultural influence through custom-made jewellery from its biggest stars, including Slick Rick, A$AP Rocky, Nicki Minaj, The Notorious B.I.G., Bad Bunny, Erykah Badu, and many more.

“I’ve always been interested in the way hip-hop touches part of our shared humanity and how the visuals of hip-hop — including the jewellery — are expressed through fashion. This included ways of dressing and posing, along with sneaker culture and the politics of fashion,” shares Vikki, who is joined by the exhibition’s co-curators Kevin “Coach K” Lee, founder and COO of Quality Control Music, and Karam Gill, creative director and filmmaker behind the 2021 documentary series Ice Cold.

With a total of 66 jewellery pieces on display, the exhibition has been curated over a period of one year, and it was not an easy feat. “There were many challenges: One was to convince all the artistes to part with their jewellery for a year; and the other one was that a lot of the pieces that I had written about in the book and had reached out for were no longer there. They had either been lost or stolen. Some had been traded in or melted down in times of hardship. One example of that is 50 Cent’s spinner medallion, which is an iconic piece, the other one is rapper Cam’ron’s spinning globe piece — those were the two pieces that I was really hoping to get in the show, but they no longer exist,” says Vikki.

When it comes to hip-hop fashion, Vikki started noticing how jewellery was used as a communication tool to assert identity. “Style is a visual dialogue. Hip-hop took that dialogue and, with clarity of vision and Black diasporic history, elevated all the way to global dominance — unapologetic, charismatic, and dripping in street savvy. Artistes use jewellery to express their individuality, their identity, allegiance to neighbourhoods, crews, brotherhoods, label affiliations etc.,” she observes.

Interestingly, two of the oldest jewellery pieces on view are Kool Herc’s leather medallion and DJ Divine’s nameplate from the late 1970s. The retrospective evolves from pieces like an Adidas pendant owned by Jam Master Jay and Roxanne Shanté’s ring called the Juice Crew ring to the 90s and 2000s.

“That’s when hip-hop started to step into its power, when it became more of an industry. You start seeing pieces from Nas, like the Queensbridge pendant, and Wu-Tang Clan’s Ghostface Killah’s golden eagle bracelet or arm cuff, which has been a big crowd-pleaser. You have Nicki Minaj’s Barbie pendant, which is a great example of this kind of nameplate history,” says Vikki.