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The story behind the world’s first ‘Meta Gala’ and the first-ever Indian digital fashion NFT

The story behind the world’s first ‘Meta Gala’ and the first-ever Indian digital fashion NFT

The Hindu
Monday, September 27, 2021 08:03:52 AM UTC

Having sold the first Indian digital ensemble as an NFT, lawyer and crypto enthusiast Ravi Guru Singh chats about the continuing convergence of fashion and crypto

The Meta Gala sounds like something out of Cyberpunk 2077 and the September 17 virtual event lived up to, well, a portion of that with digital avatars strutting around Grand Theft Auto-style in creations that would certainly grab the eye in the physical world. Amid the skintight bodysuits, holographic ensembles and neon-lit gowns, there was something unexpected: a cross-draped sherwani in red and gold with khussas to boot, designed by New York-based Ravi Guru Singh. And the piece was auctioned for $3,600 after the event.

(Sign up to our Technology newsletter, Today’s Cache, for insights on emerging themes at the intersection of technology, business and policy. .)

Singh, who designed the world’s first digital Indian fashion collection, talks about the future of crypto fashion showcases and the space for such investment. Louis Vuitton, Gucci, Balenciaga, Karl Lagerfeld, Burberry, Coach China, Franck Mueller and Hublot have dipped into the crypto and NFT spaces but it seems like they are still testing the waters, despite their belief in the investment potential.

Read full story on The Hindu
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