The simple lesson from Disney, Bud Light fiascos is too obvious
Fox News
You have to wonder what management teams at Disney and at Bud Light were thinking.
Andy Puzder was chief executive officer of CKE Restaurants for more than 16 years, following a career as an attorney. He is currently a Senior Visiting Fellow at the Heritage Foundation, and a Senior Fellow at both the Pepperdine University School of Public Policy and the America First Policy Institute. He was nominated by President Donald Trump to serve as U.S. Labor Secretary.He was nominated by President Trump to serve as U.S. labor secretary. In 2011, Puzder co-authored "Job Creation: How It Really Works and Why Government Doesn't Understand It." His latest book is "The Capitalist Comeback: The Trump Boom and the Left's Plot to Stop It" (Center Street, April 24, 2018).
As a former CEO and a former corporate communications executive, we respectfully offer a suggestion for just about any business: Don’t offend your target market. That may sound obvious, but apparently it’s not. As AB’s and Disney’s results demonstrate, when management teams put politics over profits, "woke" ideology over brand image and customers’ loyalty, the consequences can be costly.
You have to wonder what the management team at Disney was thinking. With its theme parks and family friendly movies, Disney dominated the family entertainment marketplace for decades. An invaluable key to its success was that parents trusted Disney with their children. "It’s OK for the kids to watch, it’s a Disney movie" used to be a common parental refrain. That kind of trust is not something you willingly put at risk. You can’t get it back.
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