The good business of intimate spaces
The Hindu
Providing safe, affordable spaces for couples through micro-renting of hotel rooms has overcome social taboos to be successful
Started in 2016 with claims of pioneering a social movement and breaching an enormous taboo — offering to provide a hotel room for a very short stay for couples — StayUncle has stayed the course.
The name of the startup, a play on then dominant Internet hosting service, Go Daddy, and perhaps, a nod to ‘uncles and aunties’ who have been at the vanguard of upholding middle-class morals, StayUncle, is considering a name change to reflect its anti-patriarchal, anti-caste, gender-neutral and inter-faith credo.
“While the name was just a on-the-spur kind of a thing, the time is now right for a name change,” said Amit Sharma, the CEO of StayUncle, where everyone goes by the suffix of ‘aunty’ or ‘uncle’.
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